Microsoft Dublin moved to a new location and they needed a mascot to communicate the change to staff. Scout was born. An inquisitive, helpful and energetic male and female pair. The Scouts are more than a character, they are a brand with a colourful palette, friendly tone of voice, a variety of expressions and fun accessories. They are approachable in all communications ranging from posters, to guides, to giveaways.

• Client: Microsoft
• Date: April 2018
• Location: Dublin
• Services: Brand Strategy, Brand Identity