cass.works

Microsoft Scout

Microsoft Dublin moved to a new location and they needed a mascot to communicate the change to staff. Scout was born. An inquisitive, helpful and energetic male and female pair. The Scouts are more than a character, they are a brand with a colourful palette, friendly tone of voice, a variety of expressions and fun accessories. They are approachable in all communications ranging from posters, to guides, to giveaways.

  • Client: Microsoft
  • Date: April 2018
  • Location: Dublin
  • Services: Brand Strategy, Brand Identity